Highly-Rated African American Heritage & Cultural Tours in Memphis
ATOP Memphis, operating under A Tour of Possibilities LLC, offers immersive, engaging African American historical and cultural tours throughout Memphis. Their mission is to share the city’s deep-rooted Black history—from slavery and civil rights to music and culture—through powerful storytelling and guided experiences.
Core Tour Experiences:
- Essence of Memphis Tour: Public, 2.5-hour guided driving tour hitting major landmarks like the National Civil Rights Museum, Beale Street, Slave Haven, STAX Museum, and Mason Temple. Offered Thu–Sun with ticket pricing around $55 – $72 pp (min. 3 guests).
- Private Tours: Customize your experience with exclusive tours (up to 10 guests, 2.5 hrs + hourly additions). Includes transport in a 10‑person van and optional visits to attractions or restaurants ($374 base + $100 per extra hour).
- Virtual Excursions: Live, interactive presentations of Memphis’s Black heritage, ideal for schools, churches, and remote groups—runs ~45 minutes starting at $275 per group.
- Foodie & Bus Tours: Combined history + food tours with generous tastings at iconic Memphis eateries for an added culinary layer to cultural exploration.
Why Participants Love ATOP:
- Educating & Eye-Opening: Combines historical depth with narrative storytelling across pivotal sites like Clayborn Temple, Soulsville USA, LeMoyne-Owen College, and more.
- Award-Winning & Trusted: Recipient of TripAdvisor’s Certificate of Excellence in 2017–2019 for delivering insightful, well-curated tour experiences.
- Flexible Formats & Accessibility: Options for public, private, virtual, and caravan tours accommodate solo visitors, groups, families, and organizations.


